Dash Gourmet Business Plan - 2830 Words

The Dash Gourmet A unique solution for your dining experience Business Plan July 16, 2007 Presented By: Ben Blum Rahul Kapasi Candice Lalor Elyssa McMullen Brian Reppert Suresh Selvarangan Jeff Tierney Executive Summary Dash Gourmet is a quick service deli on the cutting edge of technology, designed to serve a clientele consisting of busy corporate employees looking for a quick, yet healthy, dining experience. Dash Gourmet will feature traditional deli food: sandwiches, salads, etc., but will utilize unique technology designed to enhance and accelerate the customers’ dining experience. Each customer will be able to place their order themselves, either ahead of time on the internet or via a self service touchpad†¦show more content†¦Additionally, these locations could serve as secondary locations for future restaurant expansion. The restaurant will feature dining room seating for approximately 15 tables and will be equipped to serve up to 50 take-out customers per hour during peak lunchtime hours. Market Analysis Summary Market Segmentation The 2000 Census indicates that there are about 116,000 people living in the Edison/Woodbridge Area. Additionally, there are 1,305 corporate businesses in the area, employing about 16,000 employees between them. Target Market Segment Strategy Although the target market demographic for quick service restaurants is fairly broad, and The Dash Gourmet will capitalize on the overall market, the main target demographic that we are aiming to serve is the technologically savvy and busy corporate employee who is concerned with eating quickly and in a healthy manner. Market Needs Currently there are no sit down restaurants that utilize self-service ordering. The Dash Gourmet would be the first establishment to fill this need, which would be essential for the target demographic that we are serving, the computer-savvy corporate customer who cannot afford to spend too much time preparing lunch. Market Trends There are several favorable market trends in the Metro Park area including, a growing number of corporate entitiesShow MoreRelatedAssessment of Products and Services of Starbucks Coffee1385 Words   |  6 PagesCoffee is hot and cool. No longer just a commodity and a clichà ©, coffee-based specialty drinks are achieving new glamour status as the beverage of choice among the young and the hip. Gourmet coffee is becoming more of an away-from-home phenomenon. 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